We are proceeding with "Westchester Info Depot" for the following reasons:
1. It is as concise as posiible, although we cannot reduce the length of
Westchester (unless we use WC which would probably be amusing to europeans who
stumble upon it.)
2. The words Info Depot alliterate, which makes it "catchy" (i.e., easy to
remember) in marketing lingo.
3. It captures the main idea of the homepage which is to be the best place to
go to find everything Westchester (New York, that is). Kinda like Office Depot,
only better.
4. It communicates what it is to our target audience in the most "user
friendly" (i.e., understandable) way possible, drawing on a non-technical
paradigm.
Bottom line is, I avoided words like Internet, Homepage, etc., because they
speak only to the computer literate, and I avoided words longer than two short
sylables. Also note that the by-line under the banner on the homepage is "Your
Electronic Hub for Westchester County, New York" so there should not be
confusion over whose Westchester it is.
Regards to all,
warren