FW: Home PC penetration rates surge

Norman J. Jacknis (njacknis@ix.netcom.com)
Sun, 13 Apr 1997 11:51:46 -0400

Hi,

I don't know how many of you saw this article, but I thought I'd pass along the critical excerpts.

Regards,
Norm

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> Home PC penetration rates surge
> By Tom Dunlap
> March 28, 1997 9:12 PM EST
> PC Week Online
>
> LA JOLLA, Calif. -- Household PC penetration in
> the United States rose above 40 percent for the
> first time ever in 1996, according to a new
> Computer Intelligence study.
>
> More than 40 million U.S. households now own a PC,
> and, for the first time ever, more than 50 percent
> of households with children have PCs, according to
> preliminary findings from CI's 1997 Consumer
> Technology Index study.
> CI's figures show that the rise in PC penetration
> has been remarkably steady. The penetration rate
> increased 4 percent from year-end 1992 to year-end
> 1994, and grew the same amount from year-end 1994
> to year-end 1996.
>
> Growth was most rapid among households headed by
> someone over 60, which registered a 13 percent
> rise in penetration. Growth rate for households
> headed by someone 20 to 39 years old followed
> next, with a 10 percent increase in penetration.
>
> For the first time, U.S. households with children
> are more likely to have PCs than not. CI's
> preliminary research also found that PC
> penetration among households with children
> increased nearly four times faster than it did
> among households without children.
>
> Computer Intelligence is a Ziff-Davis company,
> which publishes ZDNet News.
http://www5.zdnet.com/zdnn/content/pcwo/0328/pcwo0010.html