Regards,
Norm Jacknis
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ONE IN NINE US HOUSEHOLDS USE WEB,
A QUARTER OF THEM SHOP ONLINE
A new survey of about 10,000 households by PC-Meter leads that company to
estimate that about 11 million households use the Web in the US. Not
surprisingly, 33.1% of households with annual incomes over $100,000 use the
Web, as opposed to only 5.5% of those with incomes of $25,000 or less.
Similarly, advanced degree holders hit the Web more (28.0%) than do those
with only high school degrees (5.3%). Another survey reveals that 25% of
Web users now visit shopping sites, with the number one hopping destination
being Shareware.com. Other top shopping sites include Columbia House,
ZD-Net, CUS, and Amazon.com. These fun facts and more can be found
in the latest PC-Meter press releases, and details can be had if you
subscribe to their market research service.
http://www.npd.com/pcmpr19.htm
http://www.npd.com/pcmpr20.htm